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Vision-based
planning
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Mission-centered
marketing
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Vision-based
planning
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Mission-centered
marketing
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Workshops
The majority of organizations in the not-for-profit world are small. Nearly
all struggle to make ends meet. As a result, traditional consulting services
prove to be prohibitively expensive for most of the institutions which make
up this sector. At the same time, the need for careful planning in the
implementation of all aspects of their activities is even greater for them than
their for-profit peers. The mission-based nature of their work (which
precludes an objective performance measure like the for-profit world's "bottom
line") and the scarcity of resources demands great thought and care. The
additional imperative to "serve the public good" further emphasizes the importance
of planning in the not-for-profit world.
NfPVision's workshops are designed to provide an affordable alternative to traditional direct consulting services. Each is constructed to provide training that an individual or a core group from an organization can use to implement on their own. If some further assistance is needed, NfPVision can provide that at a total cost which is far less than would be the case in traditional consulting models.
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| Building Communities, Not Audiences: Re-imagining Arts Programs | Mission and Ministry: Workshops for Church Renewal |
Grantseekers Basic Training
Marketing is a poor stepchild in the world of not-for-profit management. Some consider it a dirty word, some a nuisance, and others just prefer to ignore it. The word has a reputation, justified by misuse in the for-profit world, which makes it antithetical to the essence of not-for-profit mission statements.
This full-day workshop is designed to help organizations understand the true nature of marketing and how, properly understood and implemented, it can be a tool for institutional revitalization. It will also provide the background necessary to begin the process of market planning for an organization. (NOTE: While principles of marketing campaigns will be covered, the primary focus of this workshop is on organizational and program assessment designed to provide the foundation upon which successful marketing campaigns must be built.)
Participation in this program presupposes a reasonable degree of familiarity with strategic planning. For those without a background in planning, a one-and-a-half hour pre-workshop will be offered to prepare them for this session.
Pre-Workshop
Workshop Outline
In an era of skyrocketing personnel costs and increasing competition for funding, not-for-profits are being stretched to and beyond their limits. Efficient resource stewardship demands careful planning. Yet strategic planning--especially for small and mid-size not-for profits--is often seen as an attractive luxury at best, a profligate waste of time at worst.
Building Communities, Not Audiences: Re-imagining Arts
Programs
'Audience' is simply too limiting [a word] to describe
the array of people, beyond our valued ticket-buyers, whom presenters
and artists must engage. Community implies a fundamental partnership
that makes presenting and touring complete and compelling.
[Quotation from An American Dialogue,
produced by The National Task Force on Presenting and Touring the
Performing Arts.]
Surveys reveal that, at best, 5% of a community's population is pre-disposed to be interested in what has come to be called "classical" art--art which deserves and demands that concentrated attention be paid to it. Arts organizations struggle to gain the attention of their publics. The success of periodic attacks upon the arts by politicians seeking re-election attests to the lack of connection between the arts and the broad public. Why is this the case and must it continue to be so?